The third PATA Annual Adventure Travel and Responsible Tourism Conference and Mart will take place in Paro, Bhutan on February 3-7, 2012 with the official theme of “High Value Tourism – Low Impact Footprints”. This will be the first B2B travel trade gathering in Bhutan.
According to Kesang Wangdi, Director General of the Tourism Council of Bhutan, the opportunity given to Bhutan to host such event has been an honor. He further stated that such international conference will surely broaden the understanding of tourism and stress its positive impact on societies.
The event will witness different national and international speakers sharing their experiences in the tourism sectors. A buyer-seller mart component will target a limited number of relevant high quality buyers primarily from Japan, Chinese Taipei, western Europe, Australia, USA, Canada and the Asian cities of Singapore, Hong Kong and Shanghai.
Bill Calderwood, PATA’s Interim CEO implied that the participation is limited to only a select few, and so that any one wishing to participate at the conference should register at the earliest.
Similar two successful PATA conferences were earlier held in 2010 and 2011 in Kathmandu and Pokhara, Nepal.
